MAC reveals Fergie’s MAC Viva Glam campaign
Posted on February 21, 2008
Filed Under Fergie |
Former Black Eyed Peas singer, Fergie, has been revealed as MAC’s latest Viva Glam girl. This season’s Viva Glam VI Lipglass is a soft pink-tinged rose, which was created in partnership with Fergie. “I went through about 10 shades before deciding on this one,” she said. “It is a pink-tinged mauve that’s very soft and will look good on a lot of different skin tones - it’s the universal easy color to wear.”
Photographed for the campaign by Michael Tompson, Fergie is wearing a jewel and chain adorned corset by Philippe and David Blond, which took four people to help her into it due to its weight. “I have been a fan of Viva Glam for a long time - I have been following the campaign for years and I think it’s a great outreach,” said Stacy ‘Fergie’ Ferguson. “I have friends that are proud of being careless, that haven’t been infected or who have been and aren’t bothered by it. I want to educate people.”
For further cross promotion, Fergie’s song, Glamorous, has been remixed as, Viva Glamorous. “It’s a new house dance remix with new raps and new vocals and harmonies, ” she added. “It works perfectly for the campaign. It’s going to be played in MAC stores, too.”
I still don’t understand the attraction to the surgically enhanced Fergie. But MAC do such a good job raising awareness with their campaign, it’s worth popping into MAC to buy the latest Lipglass for $14 due in stores this March.
The singer follows in the footsteps of Dita von Teese, Eve, Christina Aguilera, Lisa Marie Presley, Chloe Sevigny, Linda Evangelista, and Elton John as a Viva Glam spokesperson.
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